I like the colors of Olympus pictures better than the colors of Fujifilm cameras. The Fujifilm colors tend to be bluer and cooler and darker while the Olympus colors tend to be brighter and warmer. I have tried to tweak the in-camera controls of the Fujifilm to match the Olympus colors and while I can get them closer, I have not been able to match the Olympus colors across a wide range of colors.
I have both Olympus and Fujifilm camera systems and while there are many differences in size, weight, dynamic range, controls, etc., I am currently focusing upon the colors as I decide whether to sell one system. It is a difficult decision since I am an engineer by training, education, etc. and the camera features are not easily quantifiable in a way for making a rational decision of the merits of one vs. the other.
Whether I sell one or not seems to be coming down to a non-rational gut decision and I’m wondering whether to make the decision based on feelings rather than technical differences. The question is, how much emphasis should I give to colors?